Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search.
ON-PAGE OPTIMIZATION FACTORS:
Targeting the right keywords:
The Major Factors Are:
Meta Tags, Header Tags, Text-body tag and Alt image tags:
1- META TAGS:
Meta Tags are code in your HTML that is invisible to the visitors of your web site but are read by some web spiders and search engines.
Meta tags used by a large percentage of the top search engines as one of the main guidelines on how they will index your site.
The Main Meta Tags are:
Do keyword research- it is very important in building traffic
To do your keyword research visit this website: http://inventory.overture.com/d/searchinventory/suggestion/
Select a short list of 3 to 4 keywords
The page title should include ONLY your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.
The title is the most important piece of information search engines use to index Web pages. Include the title of your page and 3-5 important keywords. Format your site title as follows:
Site title, keyword1, keyword2, keyword3
You may use your URL, or the name of your company as your site title.
The Meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords.
Use a list of keywords that are relevant to the content of your web page. Use your url as the first key word and separate the keywords with commas. Format the key words as follows:
www.myURL.com, keyword1, keyword2, keyword3, …..
Add 5-10 Keywords
Free Meta Tag Analyzer:
This Meta tag analysis tool will help you analyze your web pages and check for search engine compatibility.
More Sites for SEO:
2- HEADER TAGS:
Headers are used to break entries up into logical sections.
Add h1 header tags- (Place your most important keyword) it's best to place your h1 header tag on the top left hand or top/middle portion of your page.
When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.
Add h2 header tags- (Place your 2nd most important keyword) should be placed somewhere towards the top half of your webpage.
3- TEXT- BODY TAG:
The body element defines the documents' body. It contains all the contents of the document (like text, images, colors, graphics, etc.).
4- ALT IMAGE TAGS:
ALT tags are images' descriptions.
LOAD TIME ANALYSIS:
If your Web site does not load in 12 seconds or less with a 56k connection, statistics show that about 45% of visitors will leave the site.
Here's a great free tool to help you check your website's load time:
SEARCH ENGINE GUIDELINES:
Always remember this general rule when building your site: “Search engines do not like to be fooled”. Do not try to manipulate your listings through sneaky methods. Provide useful, relevant content, and you will never have to worry about search engine guideline violations.
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Article by Faraj Balousha,
Civil Engineer, Architect, Webmaster.
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