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Philip Kaplan, Co-Founder - AdBrite
Philip Kaplan, Co-Founder - AdBrite
Philip oversees AdBrite's product management and innovation. Prior to founding AdBrite, Philip founded several businesses including PK Interactive, a software company that developed Web-based applications for Fortune 500 clients including Toyota and Mead Paper.

Philip also founded, which earned accolades including Yahoo! and Rolling Stone's Site-of-the-Year, and #6 in TIME Magazine's "Best of 2000." Philip speaks regularly about entrepreneurship and web publishing to universities and corporations around the world. He's the bestselling author of F'd Companies (Simon & Schuster), and is on the board of the School of Information Studies at Syracuse University. Philip is also AdBrite's musical director, and can often be seen playing drums in the office.

AdBrite powers the world's most trusted and transparent marketplace for digital advertising.

October 22, 2006

AdBrite served ads on 777,253,543 page views, from 27,609 sites. These numbers reflect yesterday's activity. They may fluctuate up or down each day, as some sites become inactive (zero pageviews) and others become active. This fluctuation is normal, as long as the general trend is upward :)


was started by Philip Kaplan and Gidon Wise in 2002. They were looking for an easy way to sell advertising on their websites and blogs, and decided to place a small "Your Ad Here" link on each site to connect advertisers to an order form. AdBrite's simplicity spread through word-of-mouth, and within the first two years, more than 1,000 sites were using AdBrite to sell ads.

The duo officially incorporated the company in 2004 and teamed up with Sequoia Capital, who’d previously funded companies including Google, Yahoo, and Apple. Since then, thousands more advertisers and publishers (see real-time stats, above) have entrusted AdBrite to manage their online advertising needs.

What can AdBrite do for me?


  • Reach millions of users across a whole lotta sites
  • Target your ads by keyword, site, or geography
  • Run text ads, or get guaranteed traffic and branding with our innovative Active Interstitial ads
  • Enjoy full transparency—see the stats before you buy
  • Optimize your campaign with our easy-to-use online tools and conversion tracking pixel
  • Publishers

  • Monetize your site with complete control over your pricing
  • Approve or reject ads
  • Sell directly to your users with our "Your Ad Here" link, our dedicated page created just for your site, and our in-house sales team
  • Customize your ads for seamless integration into your site's design
  • AdBrite works great by itself, or alongside ads from other networks (Google, Yahoo, etc.) or your own sales team
  • Through a small snippet of HTML placed on your site, we handle ad serving, billing, customer service, and sales
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    Philip Kaplan | AdBrite